There is no doubt that Smarties is one of Ireland’s favourite chocolate treats and this year Smarties are 75 years old. To celebrate their birthday they have brought out a limited edition retro hexatube which we are really loving here at MummyPages.
Smarties were first created in 1937 before which they were sold as Rowntree’s Chocolate Beans. Over the years Smarties has undergone many a makeover. Coffee, orange and dark chocolate centres were replaced with milk chocolate, and would you believe, the UK and Ireland are the only countries worldwide to still have a distinct orange flavour for the orange Smarties (what?! The orange is our favourite!).
The blue Smarties was introduced in 1988 and although it was meant to be a limited edition, it was so popular that ‘the blue one’ became a permanent member of the Smarties family. In 2005 Smarties proudly became one of the first children’s confectionery brands to move to ‘no artificial colours’.
Maria McKenna, Consumer Marketing Manager, Nestlé Ireland said ‘SMARTIES packaging has always been distinctive, and the 1980’s design with its bold dark background and white SMARTIES font is instantly recognisable to many of us. The SMARTIES tubes have always been an iconic part of the brands heritage, so what better way to celebrate our 75th anniversary than creating a limited edition tube. We hope to bring all the fun of SMARTIES to families for the next 75 years’
