First, there was the controversial arrival of Tayto Cheese & Onion chocolate; we've tasted the bars (not to mention the Easter eggs) and they are, ahem, a definite conversation-starter.
A strange concoction of sweet, salt, and cheese, the latest incarnation of the fried-potato-chocolate-twist genre was seemingly spotted on social media yesterday.
Step forward the Maltayto: that distinctive malt-crumb crispy centre covered in Tayto Cheese & Onion chocolate, surely?
Upon closer inspection, however, we realised it was only the messers over at Waterford Whispers News.
Still, the concept is an entirely solid one - and we reckon it would be mega-popular for Christmas.
What do you think?