A nutritionist specialising in weight management, a lot of Elsa Jones' clients say they feel addicted to sugar, often viewing it as their biggest obstacle to losing weight and keeping it off.
But it’s not just our waistlines that are affected by consuming too much of the ingredient. The not-so-sweet health effects to eating too much sugar include dull skin and accelerated ageing, a heightened risk of developing diabetes and heart disease, inflammation in the body, suppressed immunity and feelings of anxiety and stress.
Elsa discovered that giving clients a targeted diet plan was simply not enough. Sugar addiction isn’t just physical, it’s emotional; the sugar rush picks us up when we feel we need it most, but the crash wrecks havoc on our health.
By adding Cognitive Behavioural Therapy (CBT) skills to her nutritional armoury, Elsa developed a programme to help people understand the thoughts and feelings that were influencing how and what they ate.
In her new book, the nutritionist combines a sugar-free nutritional plan and the psychological tools to beat sugar addiction. The book contains CBT exercises and techniques, a ten-day kick-start eating plan and 30 sugar-free recipes that will help you say goodbye to sugar once and for all.
Published by Gill & Macmillan, it is available to buy now.