Most mums and dads will admit that during the Christmas holidays, family routines tend to change or disappear altogether.  In January, families are starting to prepare for the post-holidays back to school rush and the role of breakfast becomes increasingly more important.
 
Breakfast, as the word suggests, literally means ‘breaking the fast’. After going 10–12 hours overnight without food, children’s energy reserves are low and their bodies, and perhaps more importantly their brains, need fuel. What’s more, studies show that people who regularly eat breakfast are less likely to be overweight and have a higher intake of key vitamins and minerals than those who regularly skip breakfast. For these and all sorts of other reasons, nutritionists consider breakfast the most important meal of the day. Yet many children are still going without it for one reason or another.
 
Breakfast is too important a meal to be skipped. Missed vitamins and minerals at breakfast are often not compensated for in later meals so it’s important to make time for it. Providing your kids with a healthy breakfast, such as a Kellogg’s breakfast cereal, is a quick and simple solution that requires very little preparation compared to lunch or dinner. 
 
Kellogg’s cereals provide at least 25% of the recommended daily allowance (RDA) for vitamins such as thiamine, niacin, vitamin B6, riboflavin and vitamin B12. They also provide 17% of the RDA for iron per serving.  Vitamin D is added to lots of Kellogg brands such as Kellogg’s Corn Flakes, Kellogg’s Rice Krispies and new Kellogg’s Mini Max. Some breakfast cereals, such as Kellogg’s Corn Flakes, are also an important source of the B-group vitamin folate, which is needed for normal growth and development of cells and it is also important for cell growth during pregnancy.
 
Like any other meal, a balanced breakfast should include foods from each of the food groups. A great option for kids is a bowl of a Kellogg's cereal like Mini Max, semi-skimmed milk and a piece of fruit. It’s also a good time to get kids to eat two servings of fruit, such as a small glass of fruit juice, one tbsp of raisins, seven strawberries or one sliced banana sprinkled over their favourite Kellogg’s cereal. If you can tick off two servings of fruit at breakfast, getting them to their ‘Five a Day’ doesn’t seem so difficult! The Beginning is Everything!

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