Giovanna Fletcher always hits the nail on the head when it comes to parenthood.
The 33-year-old writer took to Instagram to post about her youngest son, Max.
She is mum to three boys with her husband Tom Fletcher - four-year-old Buzz, two-year-old Buddy and baby Max, who is three months old.
She was sorting through her little one's wardrobe and marvelling at how fast they grow in the first few months.
Posting a gorgeous picture of Max, she captioned it, ''it's time to accept that he's grown out of his 0-3 months clothing and now is in the next size up. Does anyone else get a little emotional when doing this?''
She continued, ''It's not that I want to keep him in this size forever, but it's definitely a reminder of how quickly the time has gone already.''
It was something that struck a chord with her followers.
One wrote, ''I've just had to do the same with my little one and it broke my heart knowing he's growing so quickly.''
While another said, ''Yes I do feel the same even now and my girls are 2 and 5. Just makes you realise how fast they grow.''
Time certainly does go by so fast - that's why it's so important to cherish the magical time with them when they are so little.
