If your little one is constantly questioning you about where their food comes from, know that they are not the only ones.
According to research conducted by Kellogg’s Ireland of primary school children aged between 5 - 11, more and more kids are interested in understanding the origin of their food.
However, despite their eagerness to learn, findings from the poll show that many kids have never even visited a farm where food is grown, whilst a similar number don’t know that vegetables are grown on farms.
The findings form part of a new initiative by Kellogg’s supported by Catherine Fulvio to help get children closer to where their food comes from. The company will fund new teaching aids developed by the National Schools Partnership to educate around the origins of foods, like cereal, which are made from grains.
Talking about the campaign, Catherine said: "As a mother myself, I am delighted to be part of the Kellogg's Origins programme which is all about informing and educating the next generation on the source of our food in general and explores the journey our cereals take from seed to serving. Run through educational programmes in schools around the country, this will build on the growing awareness about food among our children. The next generation will certainly forge a new path in the future of our food, given their knowledge and understanding of the origin. It’s an exciting time for us all in the food industry.”
The National Schools Partnership will develop teaching aids including lesson plans and a short film to help teachers engage children around the goodness of grains in the classroom.
The activity falls within The Kellogg’s Origins programme which aims to ensure only the best grains make it into every box of Kellogg’s cereal. The programme also aims to enhance the working lives of the farmers who supply to Kellogg’s and increase their yields while preserving the natural habitat around them.