Your little ones are as natural as it gets. They are nature at its finest, its most raw and its most precious. Therefore, only the gentlest products should be used to care for your baby’s delicate skin.
How can you do this, you may ask? Well, JOHNSON'S® Baby has launched their newest baby range speciallly designed for use from birth.
Scientists at JOHNSON’S® Baby were inspired by the soft, absorbent and breathable qualities of cotton and how it could be used to help enhance gentle touch and bonding during your baby’s bathtime routine. After extensive research, JOHNSON’S® created the new Cottontouch™ range, which includes a newborn 2-in-1 Bath & Wash, Face & Body Lotion, Powder, and Extra Sensitive Wipes – blended with…
You guessed it: cotton.
So, why cotton?
Bless their cotton socks, tiny humans have a very sensitive- albeit adorable- outer layer. Baby skin is 30% thinner than adult skin making it extra sensitive. It has a greater tendency to dryness and is more prone to irritation. Because of this, newborn skin requires ultra-gentle and delicate care. JOHNSON’S® new Cottontouch™ products are blended with real cotton and carefully selected mild ingredients. Free from dyes, parabens and sulphates, this gentle range has been specially designed to be used on the newest of skin.
Think about it. Cotton blankets are what we use to swaddle our newborns as they feel incredibly soft and snug on bare skin.
From the perspective of parents everywhere, Cottontouch™ is a game changer at bath time. The new Cottontouch™ 2-in-1 Bath & Wash rinses easily and leaves no residue on baby's skin, making them less slippery to wash in the tub and allowing the ordinary stress of bath time to float away with the bubbles. The Cottontouch™ products have a lightweight feel to enhance your loving touch. After using the wash and lotion, parents agreed that the products encouraged more touch and engagement with their baby during bathtime than their usual products.
The unique fragrance of the Cottontouch™ range has been specially formulated with the help of expert perfumers and developed to elicit ‘joy’ in parents and babies. Tests have shown that the scent enhances engagement between parent and baby during the bath and bedtime routine making these precious moments even more special.
JOHNSON’S® Cottontouch™ products are hypoallergenic and perfectly pH balanced to baby’s skin, making them suitable for bathtime from day one.
