Today, Charlotte Tilbury Beauty launched a multifaceted collection, celebrating 10 magical years of Charlotte Tilbury Beauty and 100 years of Disney. Showcasing specially created products, content, technology, experiences and an all-new animated short produced by Walt Disney Animation Studios, the collaboration brings together global talent to create a bespoke digital experience that honors innovation of the two iconic brands. To complement the milestone, a new dedicated online virtual store, limited edition products and 10 new makeup looks inspired by beloved Disney characters were revealed.
This campaign will come to life in an all-new mixed-reality short produced in collaboration with both the Walt Disney Animation Studios and Charlotte Tilbury herself. Charlotte visited the Walt Disney Animation Studios in Los Angeles to meet with lead animator, Eric Goldberg and special products producer, Dorothy McKim to help create the vision behind her character and develop this bespoke short for beauty lovers, Disney fans and beyond.
“Bringing Charlotte into the world of animation and having her fly alongside Tinker Bell has been magical,” said Special Projects and 2D Animation Producer at Walt Disney Animation Studios, Dorothy McKim. “Charlotte's enthusiasm and her love of Disney animation especially Peter Pan has been infectious for all of us working on the project.”
The short sets the scene for new limited-edition collectibles to commemorate the collaboration. Discover the magic as Charlotte’s award-winning beauty secrets are reimagined with a limited-edition Tinker Bell adorned design. Glide on Charlotte’s world-famous Beauty Light Wands – in shades Spotlight, Pink and Gold – for cheekbones that glow forever, and be transported to where magic skin dreams come true, with the icon that started it all, Charlotte’s award-winning, best-selling Magic Cream, loved by experts and stars for immediate skin revival! Hold all your beauty dreams and secrets safe inside Charlotte’s new limited collector’s edition Beauty Wishes Makeup Bag – created in the brand’s iconic night crimson hue and embellished with a magical Tinker Bell design.
Be the first to discover Charlotte's new 10 iconic makeup looks inspired by the spirit of 10 beloved Disney characters as she reimagines her original iconic 10 looks to make everyone, everywhere feel and look their most beautiful, confident self!
To celebrate this collaboration, Disney and Charlotte Tilbury have created four exclusive new Charlotte Tilbury Pin Badges - highly covetable for Disney and beauty fans alike. The limited-edition pins will be available through gift with purchase or through completing tasks in Charlotte’s dedicated virtual store on CharlotteTilbury.com while stocks last.
Finally, this special collaboration will come to life in a dazzling takeover of the iconic Selfridges Cornershop in London - the very location that Charlotte Tilbury Beauty first began 10 years ago! Against a backdrop of stars, clouds and gold dust, everyone is invited to experience the magic of Disney100 x Charlotte Tilbury. Step inside from July 31st to make your beauty dreams come true!
This collection sees the beauty giant take its first step into the world of media entertainment and deliver a truly 360’ collaboration that supersedes traditional brand collaborations.
The Disney100 X Charlotte Tilbury collection is available now on CharlotteTilbury.com and in Brown Thomas and Arnotts nationwide.
Disney Magic Cream – RRP €95
Disney Beauty Light Wand Pink – RRP €38
Disney Beauty Light Wand Gold – RRP €38
Disney Beauty Light Wand Spotlight – RRP €38
Beauty Wishes Makeup Bag – RRP €44
