Is it teething time for your little one?
Its time to upgrade your hair care

Has anyone else seen the ‘Dress Up Not Down’ challenge circulating on social media? I’ve seen a few people the last while putting up posts about it and honestly? It’s heart-warming.

The idea is simple; With no real reason to dress up nowadays, it’s easy to get into a slump of tracksuits and lounge wear day after day. We’ve all become pros at the messy bun, or unwashed tangles look.

Woman Sitting in Front of Macbook

But this challenge is about dolling up. Throwing on something that makes you feel good – whether that’s your favourite dress or a powersuit – doing a bit of makeup and showing up with some amazing hairstyle – washed AND blow-dried – before popping it up on social media.

Dressing up to feel a little bit of normality and a little more ourselves is something I’m always down for in these Covid times, and especially when it has prompted such an outpouring of positivity on social media. Body positivity and women supporting women are important and affirming causes to support in these times when we all need a little more positivity in our lives.

women forming heart gestures during daytime

We all need a little help to feel like ourselves again these days, which is why it’s so great that from the 16th of January to the 23rd the Peter Mark Hairdryer Sale is happening!

 Whilst salons are closed, there is no better time to perfect your blow-drying skills, all while supporting an Irish business. Whether it’s bouncy, sleek or voluminous styles, a quality hairdryer is the foundation for salon worthy results.

woman standing next to pink wall while scratching her head

There is 10% off the full range of hairdryers available exclusively online at with free shipping available on all purchases over €75, making it a great excuse to do a little online shopping and get a little glam.

But what’s even better is that the GHD Helios is included in the sale, the brand’s lightest and fastest professional hair dryer for ultimate styling control. The Helios range is available in a variety of colours including plum, ink blue and white and it uses advanced ionic technology to reduce frizz and flyaways giving a smooth salon-like finish.

We’re not sure if we’ll be able to choose between ETI’s expert range of hairdryers on sale, which includes the Stile Digitale Plus and Turbo Stratus 3800. The best part? ETI’s professional technology guarantees quick drying and styling even for thick and frizzy hair. A time and lifesaver!

Peter Mark salons have always been a part of Irish women’s journey to feeling good, ever since their early days on Grafton Street. With a dedicated focus on fabulous hair supported by world-renowned education system, there are few others we trust more with our haircare.

It’s time to feel good again and get out of that January slump! We deserve all the pampering we can get in times like these and the hairdryer sale is a sure-fire way to get a little luxury and style back into our routine. Sure don’t we deserve it!

Fiona Murphy is a freelance writer, specialising in book-related content, fiction and poetry. She can be found drinking tea, craving tapas or attempting to finish her never-ending-novel.



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