Jean Paul Gaultier has joined the likes of Gucci, Ralph Lauren and Michael Kors, as they have banned the use of real fur from their fashion collections.
The fashion director announced the news on live, French television.
In the interview, Jean Paul branded the fur industry's methods of killing animals for their fur as "absolutely deplorable."
Info Bonsoir! @JPGaultier a décidé de renoncer aux cuirs et aux fourrures lors de ses prochains défilés. #BONSOIR pic.twitter.com/kwgAtVIvUh
— Bonsoir ! (@bonsoir) November 10, 2018
According to Mimi Bekhechi, director of international programmes at the People for the Ethical Treatment of Animals (Peta) the move away from real fur by Jean Paul is a “sign of changed times”.
"The iconic designer now joins Gucci, Versace, Galliano, Armani, Ralph Lauren, Michael Kors, Vivienne Westwood, Stella McCartney, and just about every major house in banning fur from his collections, " she explained.
“This decision is a sign of changed times, as most people no longer wish to wear anything from animals who were cruelly caged, electrocuted, bludgeoned to death or caught in steel traps, left to die slowly and painfully–the way coyotes are still being killed for the trim on Canada Goose jackets," she told the Independent.
“Fur today is as dead as the poor animals it was stolen from, and any designers not clued up enough to see that may as well hang up their sewing needles now”.
Other brands such as Burberry and Coach have also recently announced their decision to end the use of real fur in their collections.
The decision by Jean Paul to halt the use of real fur was largely welcomed by animal rights movements and his followers on Twitter.