John Frieda Ireland is celebrating transformations in Irish women’s lives by offering 15 women the chance to win a Hair Transformation courtesy of John Frieda. Salon stylist supreme Jake Davis will travel to Dublin on the 8th of November to host the John Frieda Transformation Day.
 
From the 15 finalists, there will be one overall winner who will travel to the John Frieda Salon in London for the ultimate transformation. Friends and family of the finalists will have the chance to vote on their makeovers as the campaign will roll out on John Frieda Ireland facebook page from December until February 2012. Facebook votes will go towards the overall winner’s selection by a panel of judges from John Frieda and selected beauty media.
 
This campaign celebrates the achievements of women’s lives and how they have transformed their lives whether it’s been through work, health or love. To enter send your life transforming story to transformation@johnfrieda.ie before Wednesday October 26th 2011. Stories must be based on one of the following categories:
 
1) Business & Work Transformations
Stories showing examples of entrepreneurial business ideas or opportunities seized to overcome financial difficulty or job loss, retraining or returning to study to transform your career.
 
2) Health Transformations
Stories based on triumphs over personal ill health or caring for someone with ill health.
 
3) Life Transformations
Stories based on a life event – from matters of the heart, helping a charity, lifestyle changes, inspirational encounters with groups or individuals – that have turned your life around   for the better 
 
Transformation stories should be no longer than 300 words, and should include a recent portrait (head and shoulders only) emailable picture in Jpeg format. Entrants must be available to attend the John Frieda Transformation Day on Tuesday 8th November 2011 in Dublin. 

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