Young Kylie Jenner is on her way to becoming a makeup mogul, but it seems as though her brother-in-law wants to get in on the action.
That's right, ladies; Kanye West is in the process of creating a beauty collection, which will be named DONDA Cosmetics, after his late mother.
Donda West passed away back in 2007, following complications during a surgical procedure.
According to TMZ, Kanye has filed legal documents declaring his intention to produce DONDA brand makeup, perfumes, lotions and other cosmetics.
Here is my Donda chart that I wrote 4 years ago that everyone laughed at… pic.twitter.com/g1po6Z3H55— KANYE WEST (@kanyewest) February 15, 2016
While the world is probably flailing around with excitement about this interesting news, it actually hasn't come as a huge surprise.
Kanye has been pretty clear about his intentions to make DONDA a full lifestyle brand, complete with 'holograms'.
Of course, we all know that Kanye's sister-in-law, Kylie Jenner, has a super-successful makeup brand, so they're set to be direct competitors.
Will it be awkward?