#LoveYourMarks: Bio-Oil is encouraging women to embrace their stretch marks

Bio-Oil® Skincare Oil wants to help you #LoveYourMarks by changing the conversation around stretch marks. The global leading product for the nourishing scars and stretch marks over 20 years, Bio-Oil® believes that each mark
should be celebrated as a reminder of ReMARKable life moments.

Studies show up to 70 percent of adolescent girls and 40 percent of adolescent boys sport tiger stripes. 90 percent of women will acquire them by the third trimester of pregnancy and although certain skin types are more susceptible than others, these lines are usually a by-product of reMARKable feats by the human body and should be worn with pride. The unique formulation of vitamins and plant extracts such as Vitamin A and E, Camomile and Lavender are combined with mineral oils and anti-inflammatory ingredients that moisturise, prevent transepidermal water loss and aid the maturation process of stretch marks.

Bio-Oil® Skincare Oil is suitable for use on both fresh and mature stretch marks. PurCellin Oil™, the main base oil, acts as an emollient preventing the loss of moisture from the skins surface and aiding in the delivery of vitamins A and E which both have proven skin renewing properties. Anti-inflammatory ingredient Bisabolo has a calming effect on the skin and helps soothe new marks as they emerge.

Daily application and massage have shown 50 percent of users notice a significant improvement of the appearance of stretch marks and the daily ritual has the benefit of helping users change their attitude towards the marks themselves by performing an act of care and engaging with them.

Available at Lloyds, McCabe’s, McCauley’s and Bio-Oil stockists nationwide, See www.bio-oil.com for more information.

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