Is it teething time for your little one?
M&S launch a brand new foodie character to rival Colin the Caterpillar

If you’re a fan of M&S icon Colin the Caterpillar, or if you’ve got a hankering for a bag of Percy Pigs, then we’ve got good news for you — there’s a new foodie character in town!

Just in time for Easter, M&S are super excited to announce the arrival of a brand-new chocolate brand, The Ombles — their first new face in almost 30 years. With Percy turning the big 3-0 next year and Colin hitting the same milestone back in 2020, M&S were keen to introduce some new faces!

These loveable new characters are great fun for all the family – cheeky, full of character, and a little bit odd.

In-stores now are two must-have treats, including The Ombles (€9, 190g) and a two-pack of ‘totes adorbs’ Mini Ombles (€7.50, 95g). Made using an exclusive luxury Belgian milk chocolate recipe, they are complete with chocolate googly eyes and rolled in a flaky milk chocolate –yum!

As it happens, Colin the Caterpillar was quick to comment on the matter: ‘Well, well, well, what do we have here!? A new loveable M&S chocolate icon in the making - sounds familiar! Welcome to the M&S family The Ombles! You are in for quite a ride!

The Ombles are here to stay and not just for Easter.  M&S have tonnes planned for possibly the most exciting new product of the year – did somebody say The Ombles birthday cakes, sweets or cheeky seasonal treats!?  Keep your eyes peeled.

Latest

Trending

Hello Mama!
Help us help you by allowing us and our partners to remember your device as having browsed MummyPages and serve you better content and ads

We're on a mission to help our mums and their families thrive by informing, connecting and entertaining.

Join us in our mission by consenting to the use of cookies and IP address recognition by us and our partners to serve you content (including ads) best suited to your interests, both here and around the web.

We promise never to share any other information that may be deemed personal unless you explicitly tell us it's ok.

If you want more info, see our privacy policy.