Listen, none of us can deny that bottle-feeding a baby can be an extremely tedious task, and busy parents could use an extra hand - especially if you have more than one mouth.
Well, with that fact in mind, we'd like to introduce you to the Beebo, an amazing, over-the-shoulder swivelling bottle holder.
The amazing product was developed by a father who felt one hand short when the phone rang or when someone knocked on the door, and first went on the market late last year.
However the product is bubbling up in popularity, thanks to a handy YouTube video that shows just how seamlessly parents can multitask with the Beebo (seriously, it is unreal).
"The Beebo frees up a hand to caress, burp, or even read a book to your baby while you're feeding," the company noted on its website. "It conveniently holds the bottle in a consistent, stable feeding position so that your baby is more likely to finish the entire bottle."
The Beebo will set you back $40 and will allow busy parents to enjoy an interrupted family dinner or, easily use the TV remote.
The Beebo could also seriously help parents of twins, or those with a toddler who requires attention, or those who want to bond with their baby that little bit more.
The founder of the Beebo said that he "found that the Beebo offered much more than just a free hand. It provided them with the freedom to interact more with their baby during those precious moments. Whether parents have multiple children or one beautiful baby to care for, the Beebo truly offers a better way to bottle feed."
All sounds good to us!