54% of parents not aware of premature babies’ sensitive skin: Pampers is changing that.
When babies are born prematurely, it’s not just the infant that needs extra love, support and care – although they definitely do need all those!
The parents of premature babies also need lots of TLC and support throughout this often scary and challenging time. The uncertainty, the not knowing what to do and the lack of confidence in caring for their little one can feel overwhelming and frightening, leaving parents looking around them for help and unsure of where to turn.
And as a company that knows babies and parents, Pampers has pledged to be there for families of premature babies with its new partnership with the Irish Neonatal Health Alliance (INHA).
Pampers Preemie Protection nappies are their smallest nappies designed to protect the delicate skin of babies weighing as little as 1.8lb. They offer a customised fit to minimise disruption and give premature babies the comfort they need as they continue to develop.
Parents can often feel at a loss when a baby is born too soon, and not know about the small details and issues, like how sensitive a premature baby’s skin can be with just over half (54%) of parents claiming that they were not aware that their premature babies’ skin could become irritated by everything it touches.
Almost two thirds (64%) of parents claim that they feel they would have benefited from extra support and education on how to care for their premature baby with access to HCP’s, online tutorials, information leaflets. These parents are also most likely to describe their premature babies’ skin as sensitive or fragile.
Therefore, everything that touches their delicate skin must provide gentle protection during those critical stages of their development. Extra support and understanding for premature babies and their parents is so important at this time, which is why Pampers has donated thousands of nappies to premature babies via Irish hospitals.
Pampers has been supporting neonatal babies and their families throughout Ireland since 2017, so far donating over 80,000 preemie nappies to maternity hospitals. Their partnership with the Irish Neonatal Health Alliance (INHA) is all about helping to support families of premature babies, so they feel confident caring for their little one.
Mandy Daly, Spokesperson for the Irish Neonatal Health Alliance (INHA) said: “Every year over 4,500 babies are born too soon, too small, and too sick in Ireland. Ensuring best outcomes for these infants and their families is paramount to the mission of the charity. Our vision is to support and empower families affected by prematurity to become primary caregivers to their preterm babies and to facilitate a platform to access the developmental support and education needed to care for them.”
In celebration of parents for Global Day of the Parents, Pampers want to spread the word further and get your help too, so that more preemie babies have access to the nappies they need to support their happy, healthy development. For every pack of Pampers purchased from retailers between 1st June – 30th June 2021, Pampers will donate a Pampers Preemie Protection nappy to those families and parents in need.
“Pampers has been supporting neonatal babies and their families throughout Ireland since 2017, so far donating over 80,000 preemie nappies to maternity hospitals.” Nicole Hallak, P&G Brand Director UK & Ireland said. “This Global Day of the Parents, we want to spread the word further and get your help too, so that more preemie babies have access to the nappies they need to support their happy, healthy development.”
So in honour of Global Day of the Parents, Pampers is going beyond product donations and has joined forces with the INHA to help support families of premature babies. The INHA provide parents with access to the necessary education and support so they feel confident caring for their little ones and all their delicate skin needs.