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Pampers charity partnership aims to improve awareness of neonatal care

As parents, we all know how tough the first few months of caring for a new baby can be. It’s an exciting time, a time full of fun and learning, but it can also be a frightening and exhausting time – especially if your child is born prematurely.

1 in 13 babies (around 4,500) are born prematurely in Ireland every year. When a baby is born too soon, so is their skin, meaning everything that touches their delicate skin must provide gentle protection during those critical stages of their development.

Parents supporting other parents is essential. We alone understand first-hand the difficulties and TLC needed those first few weeks and what an emotional place new parents are in. Which is why this year, Pampers is asking the nation to help support of families of premature babies. For every pack of Pampers purchased from retailers between 1st June – 30th June 2021, Pampers will donate a Pampers Preemie Protection nappy to those in need.

Pampers came up with the idea in order to celebrate Global Day of the Parents 2021, and what’s more, they’re partnering with the Irish Neonatal Health Alliance (INHA) to ensure every premature baby’s delicate skin is protected and that their families are supported and feel confident caring for their little one.

Pampers has been supporting neonatal babies and their families throughout Ireland since 2017, so far donating over 80,000 preemie nappies to maternity hospitals. Their partnership with the Irish Neonatal Health Alliance (INHA) is all about helping to support families of premature babies, so they feel confident caring for their little one.

Mandy Daly, Spokesperson for the Irish Neonatal Health Alliance (INHA) said: “Every year over 4,500 babies are born too soon, too small, and too sick in Ireland. Ensuring best outcomes for these infants and their families is paramount to the mission of the charity. Our vision is to support and empower families affected by prematurity to become primary caregivers to their preterm babies and to facilitate a platform to access the developmental support and education needed to care for them.”

Now, Pampers want to spread the word further and get your help too, so that more preemie babies have access to the nappies they need to support their happy, healthy development. For every pack of Pampers purchased from retailers between 1st June – 30th June 2021, Pampers will donate a Pampers Preemie Protection nappy to those families and parents in need – so you’re looking after your baby and helping someone else look after theirs too.

“Pampers has been supporting neonatal babies and their families throughout Ireland since 2017, so far donating over 80,000 preemie nappies to maternity hospitals.” Faye Cruickshank, Brand Director, P&G Ireland said. “This Global Day of the Parents, we want to spread the word further and get your help too, so that more preemie babies have access to the nappies they need to support their happy, healthy development.”

Pampers is going beyond product donation by joining forces with the INHA to help support families of premature babies. The INHA provide parents with access to the necessary education and support so they feel confident caring for their little ones and all their delicate skin needs. Pampers worked closely with neonatal care nurses to understand the challenges and needs parents and premature babies face, resulting in Pampers’ development of the new Pampers Preemie Protection nappy range, specifically designed to meet the needs of these tiny babies.

Their nappies have been distributed to hospitals all over Ireland, including Dublin’s Rotunda Hospital, Cork University Hospital, Wexford General and many more. It’s simple for you to get involved with the campaign: Simply purchase any pack of Pampers across the entire range in any Irish retailer (in-store only) between 01/06/21 and 30/06/21 to donate. For every pack purchased one preemie nappy will be donated to those who need it.

This awareness drive by Pampers around Preemie related topics with the INHA are helping support families of premature babies, so they feel confident caring for their little one during a critical stage of their development.

Pampers are commitment to the happy, healthy development of every baby, no matter how small. This partnership with the INHA aims to support families affected by prematurity by advocating increased awareness, improved pre-conceptual, ante-natal and post-natal education, neonatal care and improved long-term care for both the premature baby and the family.

Fiona Murphy is a freelance writer, specialising in book-related content, fiction and poetry. She can be found drinking tea, craving tapas or attempting to finish her never-ending-novel.

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