1 in 13 babies (around 4,500) are born prematurely in Ireland every year*. When a baby is born too soon, so is their skin, meaning everything that touches their delicate skin must provide gentle protection during those critical stages of their development.
According to a survey of parents who have had a baby born prematurely in Ireland, just over half (54%) of parents, claim that they were not aware that their premature babies’ skin could become irritated by everything it touches. Almost two thirds (64%) of parents claim that they feel they would have benefited from extra support and education on how to care for their premature baby with access to HCP’s, online tutorials, information leaflets. These parents are also most likely to describe their premature babies’ skin as sensitive or fragile.
Pampers is going beyond product donations and has joined forces with the INHA to help support families of premature babies. The INHA provide parents with access to the necessary education and support so they feel confident caring for their little ones.
For every pack of Pampers purchased from retailers between 1st June – 30th June 2021, Pampers will donate a Pampers Preemie Protection nappy to those in need.
For a preemie baby, every touch feels huge which means everything that touches their delicate skin must provide gentle protection. Pampers Preemie Protection nappies are the smallest nappies designed to protect the delicate skin of babies weighing as little as 1.8lb. They offer a customised fit to minimise disruption and give premature babies the comfort they need as they continue to develop.
Pampers believe in the power of working together - with parents, experts and valued partners to make babies’ world better, today and in the future. That’s why, for more than 50 years, parents have trusted Pampers to care for babies’ happy, healthy development.
For further information, please visit: www.pampers.co.uk
*Research was conducted through an online survey across a nationally representative sample of N=1,000 adults aged 18+. Research was conducted amongst members of Empathy Research’s proprietary research panel. Fieldwork was conducted from 20th to 26th May 2021.