Pampers to donate its smallest nappies to preemie babies

Today is World Prematurity Day and Pampers pledges to continue its commitment to donate its smallest nappies to the 4,500 Irish babies born pre-term every year

 Pampers have donated 40,000 nappies since 2017 and is aiming to ensure that every premature baby in Ireland gets access to its Pampers Preemie Protection nappies to support much needed sleep

1 in 13 babies, more than 4,500, are born prematurely in Ireland each year, and need specialist care to support their early development – including a nappy made specially for them

Sleep is crucial to supporting physical and emotional development in premature babies, so Pampers launched the smallest ever nappy to help minimise disruption to avoid disturbing them

1 in 13 babies (around 4,500) are born prematurely in Ireland every year*, and with todays World Prematurity Day, Pampers is pledging to continue their commitment to donate thousands of premature nappies to Irish hospitals to help make sure that every baby born too soon has access to nappies designed to support their unique development needs. Since 2017, Pampers has donated thousands of its Preemie Protection nappies to premature babies via Irish hospitals and will continue to do so, ensuring every baby gets access to the nappies they need.

Premature babies sleep up to 97% of the time. And while sleep is important for every baby’s happy healthy development, it is even more crucial for babies born prematurely as it is the foundation of their healthy physical and emotional development. However, unavoidable factors in the neonatal unit such as lighting, noise, frequent repositioning, regular medical interventions and nappy changes can affect premature babies’ precious sleep cycles.[1] 

Offering a customised fit to minimise disruption, and designed to support uninterrupted sleep for even the most fragile babies, the Pampers Preemie Protection nappies are specifically designed for the littlest babies. As well as being the right size for low weight and premature babies, the Pampers Preemie Protection nappy has all over fastening, gentle flex cuffs and an absorb away liner to help babies on neonatal units stay dryer for longer to avoid disturbing their sleep.

Emma Gerrard,  Pampers Marketing Manager said: “For more than 60 years, Pampers has been developing products which support the happy healthy development of babies. Rest and comfort is vital for those born premature and with the launch of our preemie nappy to help accommodate undisturbed sleep, we can now make sure we’re there to help every baby, from day one, including those born early. We continue to find new ways to innovate our premature nappies to ensure their unique needs are supported.”

Pampers Preemie Protection nappies are available in sizes P1 (<5lb/ 2.7kg) and P2 (<4lb/ 1.8kg) and P3 (<1.8lb/ 0.8kg) .

[1] Mahmoodi N, et al. (2016). Nurses’ Awareness of Preterm Neonates’ Sleep in the NICU. Global Journal of Health Science. 8(6) 226–233. 

*https://www2.hse.ie/wellbeing/child-health/premature-labour/overview-of-premature-labour.html

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