Nothing brings us more joy than the launch of a new cosmetic range - especially when the packaging is divine (real talk). 

 

That is exactly why we are basically giddy about the new range of products by Shiseido, inspired by the wonderful world of Millennials. 

 

WASO is the new range, which has been crafted with authenticity at its core.

 

Through the launch of their new range, Shiseido is redefining beauty by empowering Millennials to feel beautiful in their own skin - whatever their gender, nationality or age. 

 

 

Now that is a message we can get down with! 

 

The message is simple: true beauty defies stereotypes.

 

WASO is more than just a skin care line for Millennials, it is a campaign that champions beauty from the inside-out.

 

By now, you're probably wondering what exactly the word WASO means - a fair question. 

 

 

The name WASO is drenched in authentic Japanese heritage. It originates from a combination of two words, "WA" meaning a Japanese sense of peace, and "SO" meaning inspiration, idea and thoughtfulness. 

 

The best part? Every element of the product's formula uses safe ingredients based on Shisedo's unique standards. 

 

 

The brand designed a special method for formulating whole botanical cells into the WASO range, to deliver a total skin care solution. 

 

This basically means that the range has been designed to treat the needs of Millenial skin, focusing on dryness, oiliness and visible pores. 

 

WASO is available for purchase right now, and we're stocking up! 

 

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