Your natural beauty should be accentuated and enhanced by makeup, not masked by it and you certainly shouldn’t end up looking worse after you have applied it. Follow these important tips when choosing and using foundations and concealers to help you look your best.
  1. Choose the right products for your skin type
Your skin is important and it’s your most noticeable feature. Having amazing eyeliner or lipstick won't matter if your skin looks bad. For those of us not blessed with naturally even and radiant skin, consider using a foundation and concealer that will hide imperfections and even out your skin tone. Using a foundation and/ or concealer that isn’t right for your skin type can be tough on your skin.

If you have very dry skin, you should use hydrating products that don't settle into fine lines and wrinkles. However, if you have very oily skin consider using mattifying oil-free foundations and concealers, these won't clog your pores or cause breakouts.
  1. Apply the right shade for your skin tone
Applying the wrong shade of foundation and concealer for your skin tone looks terrible! There is nothing worse than the face being a different colour from the neck and chest. Products should blend and fade into the skin. Apply a small amount to your jawline in natural light to see how well it blends in before buying it.
  1. Apply the right amount
Foundation and concealer should be applied sparingly, using just enough to even out your skin tone and hide imperfections. It’s important not to plaster it on; otherwise, you'll look like you have a mask on. You can always apply more later on if needed. 



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