Cadbury officially announced that they will be launching a new, healthier chocolate bar.
This is fantastic news for us mums, who are used to avoiding the sweets' aisle like the plague when we take our kids shopping.
The new Dairy Milk bar will have 30% less sugar than the original bar we love so much. However, the sugar will not be replaced by any artificial sweeteners or preservatives.
Instead, Cadbury has added fibre into the recipe, maintaining its smooth, chocolatey structure.
How did they manage to cut the sugar content down?
Well, according to The Guardian, it was no easy feat! ‘The lower-sugar bar took a team of 20 scientists, nutritionists and chocolatiers almost two years to finesse.’
Perhaps, this is the company’s attempt to show support for the recent sugar tax introduced in April. The tax was introduced as an effort to combat the rise of obesity, increasing costs for any drinks with added sugar.
Childhood obesity has become a global issue. Recently, it was announced that children were ‘exposed to over 1,350 junk food adverts during the World Cup alone.’
It is nice to see Cadbury, the biggest selling brand in the UK, doing its part to combat an unhealthy lifestyle.
The question is...how does it taste?
“We’ve tested this with hundreds of consumers and they love it,” said President of Northern Europe of Mondelēz International, the US multinational company that owns Cadbury.
But we will have to wait and see for ourselves.
According to The Sun, the bar will be released next summer.