According to the latest research, kids these days stop believing in magic at early ages in comparison to their parent’s generation.
Nowadays, children stop believing in the existence of magic and mythical creatures like unicorns and mermaids by the time they turn six, as opposed to their parents who were about eight.
40 percent of parents blame this decline on social media and technology. 34 percent of parents believe that their increased work schedule means they have less time to spend with their children reading books that would stimulate the imagination.
“Imagination is a powerful tool and it is something that is in use constantly, whether you are a child or an adult,” founder of Mama Mummy Mum, Chantelle Hazelden said.
“To be imaginative is to be innovative - as parents, we should encourage our children to use their imaginations at all times - as it has benefits for both parents and kids alike.”
Another theory is that the world is “more depressing” than their parents’ generation.
40 percent of mums and dads would prefer to see their kids keep a sense of magic because they feel it helps maintain their innocence and creativity.
“This summer, I urge families to get outdoors and enjoy the Smurfs: The Lost Village augmented reality experience - the perfect opportunity to try something fun and keep magical, imaginative play alive.” Chantelle added.
The Smurfs: The Lost Village Official is a virtual reality channel, which helps children experience the magic of The Smurfs in their garden and in parks, is also available to download now on the Aurasma app.
According to parenting.com, the best way to stimulate your child’s imagination is by telling stories, making art and playing with toys.
"Imagination allows children to develop forces of creativity," said Eugene Schwartz, director of teacher-education programs at Sunbridge College, New York, a school known for their systematic nurturing of imagination and creativity.
"And that means as adults they are going to be creative individuals."
Research for this study was commissioned in conjunction with the release of Smurfs: The Lost Village, which is available to buy on DVD and Blu-Ray nationwide now.
What do you think, mums? When did you stop believing in magic? Do your kids still believe in magic? Do you kids have a great imagination? Let us know in the comment section!
