Divine ‘Pink Hue’ announced as winning colour in Fleetwood’s ‘Trend Setters’ campaign

Fleetwood, a leading Irish provider of high-quality paint and paint accessories, announces its latest hue, Veiled Blush, chosen by the public as its Trend Setters campaign draws to a close. Launched in February, Trend Setters invited individuals nationwide to choose and name the next must-have paint colour in Fleetwood’s collection.

The much-anticipated colour and name will be on display at this weekend’s Ideal Home Show at the RDS. The lucky winner behind the chosen name will receive an exclusive home colour consultation with the winning designer, Aodhain Scallan, while other finalists will receive interior design consultation slots and in-store vouchers.

Spearheaded by four well-known Irish interior designers who were each advocating for their colour to win, Aodhain Scallan’s pink hue emerged triumphant.

Derek Byrne, Marketing Manager at Fleetwood, said: “We are delighted to unveil the winning colour and its name which will be on display at the esteemed Ideal Home Show this weekend at the RDS. We aimed to empower the public to set the trend and influence Fleetwood's paint range's future, and they certainly delivered. Engaging our customers and involving them in this journey was paramount to us. We received an abundance of fantastic name suggestions, some incredibly creative and humorous, making the selection process quite challenging.”

The winning colour and name will be showcased at the Ideal Home Show this weekend at the RDS, from Friday, 26th April to Sunday, 28th April.

For more information on Fleetwood, visit www.fleetwood.ie or Fleetwood’s social media channels @FleetwoodPaints.