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Thanks for picking me! With 2 small children and one on the way, this was a godsend!
I would usually use the powder but I have to say I am converted to the gel now! No residue of powder or spills and the compact size means we have more space in the utility room! I absolutely love the smell and the fact that it is soft on the clothes. I won’t think twice about using it on my kids or newborns’ clothes. Thanks again!

Love this product! We are a massive fan of Fairy and it is a regular in my shopping trolley. I love the new gel as it is so easy to pour and there is no powder spilt on the floor – I can never manage to get it all in the drawer! Love the fact that it’s hard on stains but not on skin – the best of both worlds. The bottle is so cute and easy to use and I will definitely use this going forward. At first I thought it won’t do me long and that I would be back to my powder in no time but this wasn’t the case. I told all my sisters and friends and we are all now converted!

Thanks a mill for sending us your new product Fairy and I have to say well done! For such a teeny bottle it does the job of the powder plus more! It’s easy to use, great on our clothes and we love the smell and baby soft feel. With so little time in the day, any time saving tricks are a massive help and this product ticks all the right boxes. 5 stars!

The new fairy non-bio gel is great!


My little one is only 4 months so at first I tried it on my clothes to see how it will work and it was fantastic. Follow that I used it for all the clothes in the house and it washes without any problems at all even most difficult stains. Clothes smell nice and fresh for long time after and most importantly no soaking was necessary.


Before I used Fairy liquid, but from now on I'll be using gel it was much easier to store and not as messy as liquid is. I used it together with Fairy fabric softener and I will keep on using those products together.
It was very important for me to try it out on myself first since my little boy has very sensitive skin and he easily gets allergies, but there was no problems at all with the new Fairy non-bio gel. I can definitely recommend Fairy non-bio gel to even most demanding mums.

Fairy has always been my number one choice and this just gives me more of a reason to love it. They are a brand that always ensures my family and babies’ needs comes first and it is for this reason I have never looked elsewhere. Just when I think they can't get any better they bring out a new product that proves me wrong! I love the smell and softness of my clothes and the peace of mind it brings knowing my babies’ skin won't be irritated. The cuteness of the bottle is just a bonus! Thanks for picking me! You guys rock!