Botanical French haircare brand Klorane has an ethos founded in a commitment to the environment. For 50 years, Klorane has been working on a daily basis, using simple, concrete actions, to create respectful products that benefit everyone.
By adopting simple little changes to your daily beauty routine, you can make a difference to the planet. This World Earth Day – April 22nd, Klorane has some simple tips you can easily work in to your lifestyle.
Turn off the tap...
Sounds obvious but by turning off the tap while you brush your teeth, lather your shampoo, leave your conditioner or hair mask get to work, you can save litres of water each day.
Work a dry shampoo into your beauty regime...
Did you know that using dry shampoo just once a week can save up to 500 litres of water per year?
Klorane’s iconic range of dry shampoos are at the heart of the brand and have garnered a cult following across the globe with one bottle being sold every 10 seconds across Europe. Klorane’s classic dry shampoo formula is composed of plant-based active ingredients as well as 3 gentle and natural powders with high absorbency. It refreshes hair with 0% white residue and adds natural volume without the need for water.
By swapping out a regular wash once a week with a dry shampoo it can help to save up to 500 litres of water per year while still providing the look and feel the user is used to in between washings.
Klorane’s Dry Shampoo with Oat Milk is the brand’s inaugural dry shampoo product. Gentle on hair and scalp, it refreshes hair between washes. Available in classic and tinted versions to suit different hair colours, as well as an aerosol free version.
These gentle dry shampoos cleans and volumizes hair in just 2 minutes. Packed with ingredients that provide moisturising, softening and protective properties. Combined with three highly absorbent plant based powders that leave the same clean feeling on hair as if it has just been washed - without the need to use water!
Take shorter showers...
On average, a five-minute shower consumes 60 to 200 litres of water. On the day you’re shampooing your hair in the shower, try to cut your shower time in half. Play a great song that is under 3 minutes long and have a singalong while you’re at it – a great way to start the day!
Try an eco designed solid shampoo bar...
The launch of Klorane’s shampoo bars is another step in the brand’s commitment to limiting its impact on the planet. For example, swapping to its Mango Solid Shampoo helps reduce water consumption by 98% a year! Its minimalist formula is plant-based, biodegradable, free of preservatives and stabilisers and contains only essential emollients and active ingredients. As well as plastic free and 100% recyclable packaging, Klorane’s shampoo bars provide the same number of washes as 2 x 200ml liquid shampoos and can last for up to 32 washes.
This small but mighty shampoo bar is an eco designed alternative to liquid shampoo, using less water in its production and 97% less packaging. The Mango Shampoo Bar gently cleanses hair and scalp while deeply nourishing dry, dehydrated hair without weighing it down. Rich in nutritious fatty acids, the Mango kernels are hand harvested and cold-pressed using natural farming methods to extract the nourishing mango butter without denaturing the properties of the plant.
Wash your veggies and feed your plants...
Instead of running your vegetables under the tap to clean them, washing all that nutrient rich soil down the drain, wash them over a basin and use the water for your plants.
The Klorane Botanical Foundation
For over 20 years, Klorane has been committed to the Klorane Botanical Foundation which fosters a passion for botany and is committed to plant heritage protection and development around the world. The Klorane Botanical Foundation is committed to protecting the environment, preserving water and preventing the soil from drying out.
The Foundation participates in reforestation programs, like the Great Green Wall in Africa where almost 80 000 trees have been replanted to push back the desert, and also initiatives to improve agricultural methods, notably in the Amazon region. For more information on the Klorane Botanical Foundation click here.
Klorane products are available from pharmacies nationwide and online at Millies.ie.
