Luscious locks and plentiful tresses: it was the newborn photo that swept the internet.
Posted to Reddit by his adoring older relative - and captioned "my baby cousin has hair that looks like a news anchorman,” - the little one in question displayed a rather astonishing mop.
But it seems he's not the only one to boast such an incredibly full mane. In fact, there are an awful lot of gorgeous babies out there that are giving us major hair envy.
With oodles of parents now responding by sharing snaps of their own babas over on the MummyPages Facebook page, here we round up the very best... prepare to have ALL the feelings: