The hunger problem
Kellogg’s knows breakfasts – and more importantly, the effect going without one has on children, particularly those of school-going age.
Sadly, according to the Irish Health Behaviour in School Aged Children Study (2006), 1 in 7 children in Ireland are going to school hungry, which can gravely impact their learning ability.
In fact, according to the Kellogg’s report, A Lost Education: the reality of hunger in the classroom (2013) 81 per cent of teachers out of 700 surveyed say hungry children are unable to concentrate, 75 per cent say hungry children are more lethargic and 47 per cent say hungry children are unable to learn.
Those are sobering statistics. In this day and age no child should face any barrier to achieving their full potential, least of all because of something as basic as a breakfast.
The Breakfast Club with Kellogg’s
Recognising this is Kellogg’s, who actively strives to give children in need the best start in the morning by supporting Breakfast Clubs – clubs in schools and communities that provide a good breakfast for children in a fun, sociable setting.
Helping children in need is important to Kellogg’s. Around 20% of the company is actually owned by a charitable trust started in the 1930s by founder, WK Kellogg, to help children in poverty across the globe.
Part of this endeavour includes grants from the company to get these Breakfast Clubs up and running, serving millions of breakfasts each year to the kids in Ireland the UK that need them most.
And they work
Instead of heading into the school day on an empty tummy, these kids are sitting with their peers and tucking into a morning meal, setting them up for the busy morning ahead.
And the Clubs have been proven to make a significant difference, with The A Lost Education report (2013) showing that 69 per cent of teachers say Breakfast Clubs have had a positive impact on their ability to teach their class.
Want to learn more or get involved with setting up a Breakfast Club in your area? Click here for information.
