MiWadi, Ireland’s favourite squash brand announced the launch of a new limited edition product to its range, Emma’s Wadi. Emma Dorgan from Rathcormac, Co. Cork showed her imaginative thinking with the creation of the amazing flavoured squash she entered in the MiWadi MiWay competition. 4 ½ year old Emma’s - Bananaberry Split – is a deliciously fun, tasty and mouth-watering blend of blackcurrants, bananas and ice-cream – a truly fantastic fusion of flavours.
Little Emma, who starts senior infants this September in Rathcormac’s Scoil Bhríde entered the MiWadi MiWay competition after her older sister Kate entered. Emma’s father Don commented; “The reason behind Emma’s choice of flavours is simple – blackcurrant is the MiWadi she takes to school each day, bananas are her favourite fruit, and she always picks ice-cream when ordering dessert. Emma has been so excited about the squash being made before she goes back to school, so she can bring her MiWadi in and show it off to all her classmates.”
When Emma’s not busy inventing flavoured squashes, she loves playing with her dolls with her big sister Kate, and is now set to be very popular with her new found ‘fame’. “I can’t wait to start school so I can show all my friends my Wadi” said Emma.
MiWadi gave its younger fans the chance to create their very own MiWadi flavour. The “MiWadi MiWay” campaign gave kids the opportunity to enter a virtual MiWadi factory to select the fruits and flavours for their ‘Wadi’ and name their new flavour. This campaign reflects MiWadi’s vision of seeing the world through the eyes of a child and bringing more fun and excitement to the squash category.
Speaking today at the official launch of Emma’s Wadi, Dee Cunniam, Senior Brands & Activation Manager said; “We are delighted to launch our new limited edition Emma’s Wadi, to the Irish market. Emma’s Wadi is simply a creation that only a child’s imagination could conjure up! Her blend of delicious flavours, certainly has a distinctive taste from any other squash. Even at a young age Emma has shown that creativity and imagination are key to successfully producing a new and exciting product that both children and indeed all the family can enjoy.”
All over the country, children mixed, matched and magically combined ingredients online to create their very own MiWadi. A whopping 23,000 children created some amazing flavour combinations! Our team went through each and every entry before choosing the three flavours to make it on to our shortlist. Nearly 300,000 votes were cast over 3 days until we finally had our winner – Emma Dorgan.
The prize for young Emma’s creative efforts is a trip for herself and her family to Disneyland Resort Paris with €1,000 spending money. Emma’s mother Lynda commented; “The kids are so excited about going to Disneyland and can’t stop asking when we are going. We plan to go in September as it will mark our 10th wedding anniversary, so it will be very special. We are so proud of Emma.”
