Celebrity chef Jamie Oliver has published a strategy to help beat childhood obesity once and for all.
Calling on the government to tackle the on-going situation, Jamie wants a new programme to be rolled out which will measure the height and weight of every child in school to spot early warning signs of obesity.
Claiming it to be a “jewel in the crown” to beating the issue, The Naked Chef sent his manifesto to Prime Minister David Cameron today.
Guys today i am sharing with you something i have been working hard on - my own strategy to combat Childhood obesity. This is about protecting the future of the UK, and about the UK leading the way globally – this is our opportunity to have a real impact on world health by raising the bar and setting an example for other world leaders to follow.' Guys please hit the link in my bio and take 15mins out of your day to read, share and #regram!! I need your help in ensuring our government is willing to be bold and brave. Jamie #NoChildhoodObesity #FoodRevolution
Jamie, who is dad to Poppy, 13, Daisy Boo, 12, six-year-old Petal and Buddy, who is four, understands the sensitivity of the situation, adding that the weigh-ins will have to be “sensitively run” in order to avoid triggering eating disorders.
The father-of-four has asked the Prime Minister to act like “a parent, not a politician” when considering his suggestion and dealing with the situation.
As well as looking for simple labels, Jamie is also calling on companies to cut sugar and fat out of common child-friendly foods, and wants to see treats limited to 250 calories.