Johnson’s Baby launches NEW Eco-Refill range across family favourites

Johnson’s Baby is proud to introduce its new Eco-Refill Packs for the first time in Ireland, delivering more bubbles and less plastic across its family favourites, while still offering the best care for little ones.

Now when you choose gentle with Johnson’s Baby, you can also choose to reduce plastic waste in the home with the NEW Johnson’s Baby refill range, with easy pour, one litre carton versions of the best-selling, refillable family favourites – Baby Shampoo, Top-to-Toe Wash and Bedtime Bath.  When the bubbles run out, all you need to do is squeeze, twist and gently remove the cap on your existing bottle, pour using the refill pack and click the cap back on. The bubbles and bathtime fun can keep on going and going!

Speaking about the launch, Susan Donovan, Brand Manager for Johnson’s Baby said “We are excited to be providing families with our first paper-based, recyclable, and refill baby product. With the launch of our refill range, we want to empower parents and provide them with simple options to be planet conscious whilst also making it affordable and an easy switch within their daily routines. Ultimately our goal is to develop and innovate to be more environmentally friendly, making   it easier for families to make more sustainable choices with our gentle product. Our new refills will use 90% less plastic.”

Johnson’s Baby Eco Refills are available in one litre cartons that can be easily recycled when empty or put to new use in the little crafters corner too.  With lots less plastic giving parents and care givers one less thing to worry about, the new Eco Refills represent great savings for everyone.  There’s also the added peace of mind that all the formulas in Johnson’s Baby refill range remain the same, continuing to provide the much-loved gentleness of these family favourites.

The introduction of the refill range is the next step by Johnson’s Baby in a mission to innovate products which use less plastic. After moving from plastic sticks in the cotton buds to paper sticks back in 2017, they are now saving the equivalent of 30 million carrier bags from the cotton buds outer packaging launched in 2021. This new outer packaging is completely plastic free and made from 90% recycled material. The other 10% is from well-managed FSC®-certified forests. Additionally, the brand is working further to reduce plastic waste via other innovative and renovative projects in the coming future.

Johnson’s Baby NEW Eco Refill range includes:

Johnson’s Baby Shampoo is their mildest shampoo formula and is specially designed to gently cleanse baby’s fine hair and delicate scalp. Available in 300ml (€2.99 RRP) and 500ml (€3.89 RRP) refillable bottles and NEW Johnson’s Baby Eco Refill Pack (1 litre carton €4.99 RRP).

Johnson’s Baby Top-to-Toe wash is clinically proven to be as mild as water and is specially designed to gently cleanse baby’s delicate skin. Available in 500ml refillable bottle (€3.89 RRP) and NEW Johnson’s Baby Eco Refill Pack (1 litre carton €4.99 RRP).

Johnson’s Bedtime Bath is formulated with soothing NaturalCalm essences and is part of a 3-step clinically proven routine tested by baby sleep experts, helping babies sleep better. Available in 500ml (€4.49 RRP) refillable bottles, and NEW Johnson’s Baby Eco Refill Pack (1 litre carton €5.99 RRP).

The entire Johnson’s Baby range is hypoallergenic, paediatrician and dermatologist tested, and is free from dyes, parabens and sulphates.  NEW Johnson’s Baby ECO Refills are available from Tesco and SuperValu.