Max Benjamin, Ireland’s leading producer of naturally made scents recently launched a completely refreshed approach to their iconic brand. As the next step in this evolution Max Benjamin has now launched a new entry product range for those who are new to the brand or living in smaller spaces but still want to add signature Max Benjamin scents. Aptly named the Discovery Collection which features five new scents in smaller vessels, inspired by travel.
While on the whole Max Benjamin is affordable, especially when compared to other brands on the market, the new Discovery Collection is even more so, allowing first time customers to trial the brand for less, eventually developing into lifelong customers. The five scent collection comes in metallic casing for the 200g candles and a similar outer shell for the 100ml diffusers, opening to reveal each signature scent’s colour on a chic glass vessel within.
Max Benjamin has been a pioneering force in the Irish candle and diffuser industry since inception. The independent family business, has created the Discovery Collection scents inspired by their memories of travel to all corners of the globe. Taking inspiration from travel, in line with the nomadic spirt of the brand, the collection is perfect for those looking for a Life Uplifted, filled with brand new Max Benjamin scents. The scents include:
Wild Coast Belize:
Fresh notes of the Ocean with soft florals, citrus fruits and the aroma of driftwood on the coastal beaches. With the wind in your hair, inhale and let this aroma take you away! Both candle and diffuser are available.
Sun Sparkle California:
With the shimmering sea to one side enjoy the fresh aromas coastal flowers , warm air and a hint of fruits. Close your eyes and imagine driving open top along the sunny Big Sur coast! Both candle and diffuser are available.
Irish Driftwood West Cork:
Characterful wild driftwood lying on stunning beaches release notes of amber, touches of incense with a unique earthiness . A truly wild and natural experience! Both candle and diffuser are available.
Ocean Dive Bali:
Immerse yourself in this aroma with the unmistakable air of sea salt, soft citrus notes, and a fresh hint of woody base notes. Dive right in! Both candle and diffuser are available.
Spice Bazaar Delhi:
This incredible aroma has blends of a thousand spices with a unique twist of incense. Imagine walking through bright colourful stalls and engaging your senses! Both candle and diffuser are available.
Each of the above candles are 200g has an RRP of €20 and each 100ml diffuser has an RRP of €25.
On the launch of the Discovery Collection, Mark Van den Bergh, Brand & Creative Director of Max Benjamin said: “While working on our rebrand, with ten signature scents, we consistently came back to the idea of an entry product collection with their own unique scents, look and feel. The Discovery Collection is the result. The focus of our rebrand was to ground the brand in what it has now evolved into, focusing on a Life Uplifted.
For many years we have infused our Irish products with scents from across the globe, leaning into our love of travel and nomadic spirit to bring unique scents to our customers. With the Discovery Collection we have created smaller, affordable products with their own unique, chic and somewhat industrial look and feel. The products are perfect for smaller spaces, whether that be urban apartments, at home offices or studios, or even student digs! These products are designed to inspire and entice new customers, while also adding another layer of the Max Benjamin offering to our loyal supporters. The scents widely range, with something to suit everyone, and we’re excited for our customers to experience a new facet of Max Benjamin and to fall in love with this collection, as we have.”
The new Max Benjamin Discovery Collection is available with select luxury retailers nationwide and online at www.maxbenjamin.com.
