Rowntree’s new range ticks all the boxes – including a 30% sugar reduction

New for 2023, Nestlé Ireland’s confectionery team is introducing a Rowntree’s range of sharing gummy sweets. The range is made with real fruit juice and 30% less sugar* plus has no artificial flavourings, colourings, or sweeteners.

The irresistibly fruity range comes in four formats:

Berry Hearts - The squidgy hearts come in flavour favourites strawberry, raspberry and blackcurrant.

Safari Mix - Giraffes, elephants, hippos and paw prints make up this fun mix with strawberry, orange, lemon and apple flavours.

Gummy Bears – Nostalgic gummy bears in strawberry, orange, lemon and apple flavours.

Jelly Snakes - These two-toned gummy delights come in apple & blackcurrant, and raspberry & orange.

Nestlé has utilised soluble corn fibre which allows a reduction in the amount of sugar and increases the product’s fibre content compared to traditional sugar confectionery. The range also contains 5.5% fruit juice.

Maria McKenna, Confectionery Marketing Manager at Nestlé Ireland, said: “Like all of Rowntree’s products, the new Rowntree’s range has no artificial colours, flavours or preservatives. We’ve gone one step further with the new range, offering shoppers a more permissible treat with 30% less sugar.”

“The playful range is made for sharing and we’re excited to share it with Irish consumers who I’m sure will love these brand-new fruity delights.”

Rowntree’s has been one of the Ireland’s favourite confectionery brands for more than 140 years and continues to develop exciting products to cater to the confectionery market.

In other Rowntree’s news, Tropical Tots from the Jelly Tots range will be rolled out nationwide from February after a successful exclusive run in Tesco. Rowntree's Tropical Tots sweets are lovely little fruity-flavoured dots in five tasty flavours: passion fruit, peach, pineapple, grapefruit and mango.

Rowntree’s Berry Hearts, Safari Mix and Gummy Bears 115g will be available in major supermarkets from the beginning of February and wholesalers later in 2023. Jelly Snakes will be available exclusively in Tesco from March.

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