Siúcra has announced much-loved celebrity chef Catherine Fulvio as its new brand ambassador, and we are delighted about it.
The award-winning cookbook author has developed a series of sweet and savoury mini recipes exclusively for Siúcra, to showcase the functionality and breadth of the product range as well as demonstrating how fun, quick and easy it is to make delicious dishes from scratch, regardless of ability.
As part of the campaign, Siúcra and Catherine Fulvio are encouraging people to take time out of their busy schedules and enjoy mini moments of indulgence in the company of others.
Joanne McAllister, Marketing Manager with Nordzucker Ireland said, “We are really excited to be entering into this partnership with Catherine and look forward to collaborating with her over the coming year. With her infectious enthusiasm for food and no-fuss approach to cooking and baking, she was a natural choice for our brand.
Modern life is becoming increasingly fast-paced so we wanted to create a campaign that encouraged people to take a moment to unwind, connect and relax with friends and family. Food has an incredible ability to bring people together, so whether it’s a sharing plate or a mini dessert, Siúcra has the perfect recipes for both seasoned cooks and young enthusiasts to savour #minimoments.”
Talking about her new partnership with Siúcra, Catherine Fulvio said, “Home-cooking is my passion and having grown up in a household where baking and cooking from scratch was a daily activity, I am honoured to take on the role of Siúcra brand ambassador.
I’m really excited about working with the range to develop easy-to-make recipes which will hopefully inspire people to experiment in the kitchen and enjoy the sense of achievement from creating something delicious for friends and family.”
We suggest you check out Catherine’s mouth-watering new recipes on www.siucra.ie, you'll be glad you did!