So, Princess Charlotte is set to celebrate her second birthday this week, and the Duchess of Cambridge marked it over the weekend with her usual flair – by releasing a gorgeous photo of the tot.

 

The sweet shot, captured at the royal family’s home in Anmer Hall, shows the young princess posing against a backdrop of hay bales, dressed in a yellow-and-blue patterned cardigan.

 

While Charlotte may not hold the closest resemblance to her big brother, Prince George, it seems she knows how to set a trend just like him – because it has emerged that the cardigan she wore in the photo has sold out!

 

Yes, apparently ‘the George effect’ has extended to ‘the Charlotte effect’, with people all over the UK – and beyond – going crazy for the cute button-up cardi.

 

Shortly after the birthday photo was released, queries began to roll in as to where the Duchess purchased the cardigan. Far from a designer purchase, however, this particular garment came from British high street retailer John Lewis at a cost of just €12.

 

Within hours – and just like every other garment style-savvy parents have been able to lay their hands on – the cardigan had completely sold out.

 

 

Princess Charlotte has been setting fashion trends ever since she was born, on May 2 in 2015. Indeed, the delicate lace shawl she was pictured in, on the steps of St Mary’s Hospital, sold out from retailer GH Hurt & Son Ltd. just hours after her first official appearance.

 

Charlotte’s birthday photo was shared online yesterday, by the official Kensington Palace channels, with the message: “The Duke and Duchess are delighted to share a new photograph of Princess Charlotte to mark her second birthday tomorrow.”

 

Unsurprisingly, the photo went viral, and proud parents William and Kate were inundated with well wishes. As usual, they made sure to acknowledge all of the love they received.

 

A follow-up tweet read: “TRH would like to thank everyone for the lovely messages they have received and hope that everyone enjoys this photograph as much as they do.”

 

It’s safe to say we are loving the photo! And if the latest reports are anything to go by, Charlotte and big brother George could very well have budding careers in the fashion industry!

 

Did you pop online to order Charlotte’s cardigan? Do you like to take your little one’s style cues from the little royals? Let us know what you think of ‘the Cambridge effect’!

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