You asked

When and how often should I feed my baby?

Babies should be fed when they give a sign that they are hungry. Crying is a late cue of hunger and makes latching on difficult so look out for feeding cues before this. The following are signs to look out for which will tell you when your baby is hungry:
Early cues are:
Licking and smacking lips
Opening and closing mouth
Sucking of fingers, toes, lips, toys or clothes
Active cues are:
Nuzzling your chest or whoever is carrying him
Positioning for nursing – lying back or tugging on your clothes
Squirming or fidgeting
Hitting your arm or chest repeatedly
Fast breathing or fussing
Late cues are:
Moving head frantically
If your newborn is constantly sleeping then you may have to wake them to nurse. Newborns tend to be very sleepy in the first few days and weeks and may not have hunger cues as often as they need to eat. Newborns should be fed at least every 2 hours during the day and at least once at night. Once the newborn has established a good weight gain pattern (at least 4 ounces every week for babies under 4 months), you will no longer need to wake them to nurse.

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