Push presents are now seriously in vogue - with loads of dads buying their partners a little token or keepsake to mark the arrival of a new baby.
Still, when you're Peter Andre you don't do things by halves.
The singer, 43, and his wife Emily, 27, welcomed their second child together in November - a son, Theo, who is a brother for three-year-old Amelia.
And Peter has now revealed that he afterwards purchased his wife a diamond-encrusted Gucci watch by way of a thank you.
"When I gave it to her, I told her, 'You better love me now!'" he joked in his most recent New! magazine column.
On a more serious note, the Aussie-born star also revealed that Emily had a pretty complicated birth and ended up having a caesarian section.
"He was breech," Mr Andre added, "which meant it was too dangerous for her to give birth naturally like she’d planned."
The father of four - he also has two children, Junior, 11, and Princess, 9, with ex-wife Katie Price - wants to add to his brood asap, ideally with Emily pregnant before the end of 2017.
However, he had the good sense to acknowledge: "She’s just gone through a major op, so that’s the last thing she’s thinking about."
We imagine Emily agrees, Peter!