Is it teething time for your little one?
A clever Norwegian campaign created to stop child marriage has won praise around the world after going viral on the Internet.
 
The campaign centres around a 12-year-old girl named Thea, who we are led to believe is about to marry her 37-year-old fiancé, Geir.
 
Along with a picture of a forlorn Thea in her wedding dress and veil, the campaign also features a blog detailing her wedding preparations, right down to the food and cake. There is even a Facebook page set up, with the option of virtually attending the ceremony.
 
However, readers soon become aware that Geir and Thea are not actually about to exchange vows, but rather, this is an elaborate campaign created to highlight the issue of child marriage.
 
 
The brainchild of Plan International, the organisation is using the innovative marketing campaign to raise awareness of the plight of some 39,000 children forced into marriage on a daily basis.
 
What a truly powerful campaign. We hope it will bring much-needed attention to this issue.

Latest

Trending

Hello Mama!
Help us help you by allowing us and our partners to remember your device as having browsed MummyPages and serve you better content and ads

We're on a mission to help our mums and their families thrive by informing, connecting and entertaining.

Join us in our mission by consenting to the use of cookies and IP address recognition by us and our partners to serve you content (including ads) best suited to your interests, both here and around the web.

We promise never to share any other information that may be deemed personal unless you explicitly tell us it's ok.

If you want more info, see our privacy policy.