This month, top Irish oral care brand Spotlight Whitening is hoping to Spread More Smiles with the launch of its first-ever kids’ product, the limited-edition Spotlight Kids Toothpaste.
The toothpaste which was created by Irish dentists Drs. Lisa & Vanessa Creaven and made in Ireland will donate 100 percent of the profits to children’s charity, ISPCC ChildLine.
Spotlight Kids Toothpaste, priced at €5.95, contains fluoride to protect against cavities, strengthen enamel and ensure gentle cleaning, while the mild mint flavour won’t overwhelm little taste buds!
Speaking about the product, Spotlight founder Dr Vanessa Creaven said, “As a dentist, I see children all the time and often I ask them about brushing their teeth. It isn't the coolest thing in the world so this fun and brightly coloured toothpaste should help encourage them! When looking after my nieces I always try and play a song to dance along to while brushing. Getting kids into the habit of brushing their teeth is so important!”
Dr Lisa Creaven said, “We are delighted to be able to create a practical product in aid of Childline. As dentists, it seemed like an obvious choice to create a children's toothpaste. This is an amazing Irish charity which raises over 90 percent of its income through fundraising, so I’m delighted as a parent to be able to offer my support as part of the weekly shop!”
“We would like to thank Spotlight Whitening for supporting Childline. The partnership will raise vital funds and awareness for Ireland’s national active listening service for children and young people."
Childline receives over 380,000 calls each year from children and young people who often feel they have nowhere else to turn.
"The funds received from the sale of Spotlight Kids Toothpaste will help to ensure that our staff and volunteers can continue to be there for children – 24 hours a day, every day of the year”, said ISPCC Chief Executive, Grainia Long, at the launch this week.
Spotlight Kids Toothpaste is priced at €5.95 and is available from Boots and pharmacies nationwide.
