A Heinz Beanz advert has been pulled from TV screens for encouraging behaviour that risks health and safety.

 

The Advertising Standards Authority has banned the ad due to an "associated risk of cuts".

 

The advert teaches viewers how to use an empty can as an instrument to drum out the rhythm of "the can song."

 

 

The AHA received nine complaints that the advert encouraged "unsafe practice" while six believed it featured behaviour that could be dangerous for children to copy.

 

Defending it's decision, the ASA said consumers were "unlikely to be as proficient as the actors" at flipping and drumming on the can.

 

"Given the manoeuvres required, it might still be possible that mistakes could be made with an empty can, which might include a hand or fingers being inserted into an open tin, with the associated risk of cuts."

 

 

Heinz responded to the can-drumming controversy and said: "We believe this ad did not pose any safety risk and many fans were inspired to create their own video versions."

 

“Safety is our priority and our online tutorials included taping the can end as a precaution.”

 

 

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