Behind every bowl of Kellogg’s breakfast cereal there’s a story to be told. This story begins in a field with a single grain of corn, wheat, oat or rice, and continues right through to the family breakfast table. Kellogg’s cereals start with the simple goodness of sun drenched grains and just a handful of other ingredients.
In our 100 year history, we have never underestimated the power of simple processes to create great tasting food. Some of our best loved brands, including Kellogg’s Rice Krispies and Kellogg’s Corn Flakes, contain only five or fewer ingredients (not including vitamins and minerals).
It can take up to six months of sunshine to grow a single Kellogg grain and just two hours in the oven to cook. Today we still flake the corn the same way that W.K. Kellogg did back in 1898 and the cooking process hasn’t changed significantly either.
Every morning, millions of us across Europe/Ireland start the day with a bowl of cereal to help meet our nutritional needs for the morning ahead. But while sleepily shaking your cereal into a bowl, and absently pouring milk over them, have you ever stopped to think, “How is this actually made?” In a recent poll conducted in Ireland, 74% of kids researched said they were interested in knowing where food comes from, with 90% of parents agreeing that learning about food begins at home. (any stronger messages more relevant)
The journey of Kellogg’s cereal is actually a really simple one from the field to your table. Ripened in sunshine, the ingredients of our cereal products – barley, wheat, oats, rye, rice maize - are all gathered from the fields. Every morning, farmers across Europe are busy taking care of their field, giving their best care to ensure that only high quality grains are cultivated and carefully collected from field to cereal box and all the way to our breakfast bowls.
Almost all the rice, wheat, oats and barley used in our products here in Ireland are grown right here in Europe – for example Rice from Spain and Wheat from the UK. At Kellogg's, we also recognise the importance of supporting farmers and the natural habitat in order to optimise grain farming, and we are working closely with many of the farmers who grow our grains – to build relationships with them, learn about their current growing practices and work together to drive sustainability improvements.
For more information and fun ways of learning about Kellogg’s cereal visit www.Kelloggs.ie
