MiWadi  supports Trick or Treat for Sick Children again this year

National broadcaster and mum, Alison Curtis launched ‘Trick or Treat for Sick Children', Children’s Health Foundation’s annual fundraising campaign, with the help of Children’s Health Ireland patients Joy Harper (7), Luke Staunton (11), and Noah Daly (3). Proudly supported by MiWadi, Trick or Treat for Sick Children raises vital funds to support patients and their families in Children’s Health Ireland at Crumlin, Temple Street, Tallaght, and Connolly.

Children’s Health Foundation is calling on individuals, families, community groups, schools, creches and more to get spooky this Halloween by dressing up, hosting your own Trick or Treat party, and raising funds to support sick children and their families in Children’s Health Ireland hospitals and urgent care centres. Getting involved couldn’t be easier, simply visit www.childrenshealth.ie/trickortreat to sign up for your free party pack. Your monster bash can be as big or as small as you like, and the funds you raise will be put to work where they are needed most in Children’s Health Ireland at Crumlin, Temple Street, Tallaght, and Connolly to support sick children from all over Ireland.

Caroline Hyde, Marketing Manager, MiWadi, Britvic Ireland, Joy Harper (7) Rathfarnham, 
Alison Curtis, Broadcaster, mum and campaign ambassador Terri Reynolds,
Campaigns Manager, Children’s Health Foundation at the ‘Trick or Treat for Sick Children' launch.

Celebrating the ten-year the partnership, that has helped to raise over €3.2million to date, MiWadi has created a podcast mini-series of fantastical Halloween-inspired short stories, fuelled by the imaginations of Joy, Luke and Noah, chronicling tales of bravery and adventure.

The first episode entitled “Joy vs The Monsters of Springlawn Green” is inspired by 7-year-old Joy Harper from Rathfarnham, Co Dublin, who demonstrates her monster spirit and bravery by taking on some friendly neighbourhood monsters as she trick or treats with her siblings and best friends.

MiWadi created the limited podcasts series to illustrate the challenges that sick children in Ireland face each day and the mighty spirit they require to overcome such obstacles in life.

The series of bite-sized Halloween stories features three episodes and is inspired by tales of bravery and adventure from three young patients and are perfect for little ears as they get in the spirit for the Halloween season.

The series will be available from all podcast streaming platforms from 7th October right up until Halloween.

Speaking at the launch of ‘Trick or Treat for Sick Children’, Denise Fitzgerald, Chief Executive of Children’s Health Foundation said: “This year marks an important milestone for Children’s Health Foundation and our Trick or Treat campaign, as we celebrate an amazing ten years with MiWadi as campaign sponsors. We are so grateful to all our Trick or Treaters across the country who support this important campaign each year and we are excited encourage families, communities, creches, schools, companies and more across Ireland to gather once again this Halloween to support sick children and their families in Children’s Health Ireland hospitals and urgent care centres. Thank you to everyone in MiWadi for your support over the past decade and for sharing our vision of giving every sick child the very best chance.”

Caroline Hyde, Marketing Manager, MiWadi, Britvic Ireland commented; “This is truly a special year for us. We are so proud to mark the 10th year of our Trick or Treat partnership. At MiWadi, we live through the lens of imagination and we are so excited to mark the tenth year by putting the stories of the Children’s Health Ireland patients front and centre. We hope that this year will be the biggest year yet!”

Speaking at the launch of the 2022 campaign, Alison Curtis, said: “I’m so honoured to be part of the Trick or Treat campaign. I have long admired this campaign as it supports the very fabric of our society; children who, despite facing great challenges early in life, can through the support of their families and unwavering support of Children’s Health Ireland, can persevere and go on to achieve great things.”

Throughout the campaign, MiWadi will be sharing their top tricks and tips on social media to help get the party ‘startled’. Check it out at www.instagram.com/miwadi_ireland/.

To register for a ‘Trick or Treat for Sick Children’ Party Pack, register www.childrenshealth.ie/trickortreat or call 01 709 1700 which includes posters, stickers and much more.