Today, MummyPages, Ireland’s biggest online parenting community launches the country’s first rewards platform exclusively for mums. The new MummyPages app effectively makes everyday a Black Friday with tailor-made promotional offers designed to make both mum and family life more rewarding.
Exclusively procured for MummyPages mums, each savings deal is not be found elsewhere, and will help families to save thousands of euro every year on their everyday and seasonal spends. With over 150 partners secured to date, the estimated annual savings for families subscribed to the app is currently over €5,000.
Highlights from recent MummyPages research shows mums are savvier shoppers than ever before and with even greater spending power:
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Average of €1,242 spent by mums from Black Friday through to the January Sales
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88 percent of mums said they actively sourced discounts or promotional offers when spending
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72 percent of mums were influenced to make a purchase with a retailer based on their promotional pricing
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63 percent of mums did most of their Christmas seasonal spending online
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31 percent of mums started their Christmas shopping from October
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Gifts, food, clothing, beauty, toys and technology were the most popular discounted spend categories pre-Christmas
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Electrical items, home decor, travel and clothing were the most popular discounted spend categories post-Christmas
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Average of €239 spent by mums on family day trips and children’s activities over the Christmas school holidays
Looking ahead to spending patterns throughout the year the biggest pressure points cited by mums include pregnancy and new baby, Communion and Confirmation, back-to-school, school holidays and mid-term breaks, birthdays, parties and Christmas.
With mum managing most of the day-to-day spending for the family, and the biggest influencer for all big ticket purchases such including holidays and homewares, the new MummyPages rewards app is highly targeted to enhance family life.
There are currently over retail 200 partners offering exclusive discounts for mums through the app with a combined total redemption value of over €5,000 in savings. Mums will pay a nominal annual subscription of €60 for access to the offers with partners such as Circle K, Just Eat, Peter Mark, Easons, Disneyland Paris, Moves @ cinemas, The Health Store, Art & Hobby, Flowers.ie, iClothing, Rocks Jewellers, Bella Baby, Mamas & Papas, River Medical, Pharmadirect.ie, Petstop and numerous Irish family days out, restaurants and hotel breaks.
Commenting on the launch of the new MummyPages app, Laura Erskine, Head of Community for MummyPages.ie said: “Our aim is to make family life more rewarding for our mums by allowing them to spend more time doing the things they enjoy with our exclusive deals and save more on their everyday spends by rewarding their brand loyalty to our partners.”
“We know that our mums are savvy shoppers through their clever use of seasonal sales to make their money go further. However, since the expense of family life is not restricted to just these times of year, we wanted to make her money go further everyday through our exclusive partner deals contained within our app. For example, we have calculated that the savings on our Circle K fuel discount will save the average family €72 per year alone.”
“With the trend of online shopping continuing in an upward trajectory for busy mums, retailers and service providers are having to do more to compete for the attention of those who hold the purse strings. Our mums may not be the main breadwinner in the average household, but she is certainly the main influencer and decision-maker for all household spending. We would welcome more mum and family-focused businesses to join our rewards platform and have the opportunity to put their brand front and centre with our nationwide mum community. Unlike other online savings offerings, there is no charge for retailers to partner with the MummyPages app, providing they offer a meaningful savings reward for our mums.”
Schools, clubs and charities will be afforded the opportunity to fundraise for their individual needs by receiving the MummyPages unique activation cards to unlock the app at a 33 percent discount. This will allow each mum purchasing the app through their school, club or charity, the chance to receive a donation of €20 for every card sold at the RRP of €60 annual subscription fee. With the Easons.com savings offers of 27 percent off books, mums will save a fortune at back-to-school time alone, making the MummyPages app subscription a sensible purchase for every savvy mum.
