Have you ever been very confused as to why companies use hairless women to advertise shaving? - Yes, us too!
Well, this one company is attempting to change the status quo and are finally embracing real women and their body hair.
Making shaving history, Billie's Project Body Hair is the breath of fresh air we need when it comes to normalising women's body hair.
The razor brand, Billie, launched a campaign to celebrate a normal woman's body hair.
Speaking of the campaign, Billie's co-founder, Georgina Gooley said:
"Only showing smooth, hairless legs seemed like an archaic way of representing women. We have always said shaving is a choice."
"It’s your hair and no one should tell you what to do with it. We’re excited to launch a campaign that will help normalise body hair and change the one-dimensional way in which women are portrayed in mass media," added Georgina.
If wasn't enough that they are trying to paving the way for a new trend for all shaving companies, they've gone and donated their photographs to the stock image website Unsplash.
Director and photographer Ashley Armitage commented on her involvement in the advertisement.
"It’s amazing that Billie is the first shaving company to actually show women with body hair. In all razor commercials, for some reason, I can’t wrap my head around the fact that models already have smooth hairless skin.
"How can you know that a razor is even doing its job if all it's doing is swiping off some shaving cream? And more importantly, why is showing female body hair so taboo?"
Though you should never feel ashamed as a woman to embrace your body hair, we know we don't live in an ideal world, particularly as the media seems reluctant to make the change.
Therefore, steps like Billies' are seriously important in the fight towards normalising women's body hair, with one day - it becoming the norm.
It should be purely your choice to shave or not - You're rocking it either way.
Check out their fantastic advert below: