As mums, the vast majority of us have posted a family snap or shared a cute kid anecdote online, and thought nothing more of it, right?
Well, according to a recently uploaded YouTube video, which has amassed almost 100,000 hits in less than 24 hours, the concept of 'sharenting' is something we all need to be more aware of when choosing what to publish on our social media platforms.
While adopting a tongue-in-cheek manner to address the serious implications and frightening repercussions of our actions, this humorous, but hard-hitting video contains vital nuggets of information which may cause you to stop and think before pressing 'post' on that particularly cute selfie your little one took earlier today.
From issues surrounding digital identity to matters concerning cyber security, this upload reminds us that once we do press 'send' we are exposing our child to, not only to friends and family, but the wider world without ever giving them a say in the matter.
Take a look at this and consider whether it's really worth it next time.