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Red is the colour of confidence, according to a survey conducted by Kellogg’s Special K. The results of the survey show that 60% of 20-something year old Irish women associate the colour red with confidence. 47% of those surveyed say they feel more confident when they wear red.
The survey coincides with the launch of Kellogg’s Special K ‘Dare to Wear Red’ campaign which aims to give Irish women the confidence to wear red every day. This January, mums can log on to, which provides everything you need to get in shape. There is a free personal plan, expert nutritional advice, exercise tips and delicious, healthy recipes.
Most of the women surveyed (80%) said that they make a conscious effort to look after their figures by eating healthily and exercising regularly. However a shocking 89% of those women surveyed said they wish they had more confidence. Even more women (92%) say they would like an overhaul on their wardrobe and beauty bag.
Kellogg’s Special K want to help boost Irish women’s confidence by giving away an amazing prize of a wardrobe and beauty overhaul with style guru Lisa Fitzpatrick. The winner will also be given the chance to appear in a VIP ‘Dare to Wear Red’ fashion show and they will win a €1,000 shopping voucher. To enter this fabulous competition, visit and tell them why you deserve to win. The winner will be announced on Xposé on Monday 9th January.
Donna Byrne, Brand Manager for Kellogg’s Special K said: “After the excesses of Christmas, January is the perfect time for us all to make changes to our diet and lifestyles. Our research is telling us that when women look and feel better that ultimately boosts confidence and gives them the self-assurance to dare to wear red!”
“The research shows that Irish women already love wearing red, however many of them have said that they would like more confidence. offers a free personal plan, with expert nutritional advice, exercise tips and great recipes. It’s the perfect companion for a New Year health and lifestyle overhaul.”



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