We all love a good bargain when it comes to our wardrobes, but have you ever really thought about what that bargain is costing other people?


The colder autumn season brings with it the need of a new wardrobe for our ever-growing kids. We've been researching some of the best bargains out there and aside from great prices, we've just discovered another reason to buy our kids' clothes at H&M this season.


Looking good should also do some good and that’s what H&M Conscious is all about. H&M are working hard to bring customers more fashion choices that are good for people, the planet and your wallet.


All Kids basics in the latest H&M autumn campaign are made from organic cotton, which means you can feel confident in the knowledge that you’ve gotten a great deal and done some good at the same time.


H&M believe these conscious actions apply to everything we do each day and that each of us has a responsibility to ourselves and to future generations to reduce our impact upon the planet.


The clothing company is the world's biggest user of organic cotton and their goal is that all their cotton should come from sustainable sources by 2020. Conventional cotton growing requires a lot of water and chemicals, which can be unhealthy for both the farmer and the environment - something that H&M just aren't comfortable with.



Aside from the great quality, one reason we really love buying our kids' clothes from H&M is that they use their influence on various levels to enable a fair living wage for workers in the textile industry.They're also the first fashion company in the world to launch a global initiative that means customers can hand in unwanted garments – from any brand and in any condition – to H&M stores.


For H&M, being conscious isn't just a passing publicity stunt - it's a way of doing business.


The autumn collection for kids has arrived at H&M and it's surprising to see that although most of these pieces would be right at home on a runway, they're actually selling for a very reasonable price!  Add to that a great Top + Bottom deal for just €9.99 and 3-for-2 offers on their ethical organic cotton Basics and we know where we're buying our children's clothes this autumn.



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