Nicole Allen thought nothing of making the purchase, but was appalled when her daughter began playing with the toy and a picture of what seems to be a possessed child brandishing a knife was revealed beneath the silver foil of the wand.
Commenting on the shocking discovery, Nicole said: “I want to know how they think that is suitable for a child. There was Barbie dolls on one side and baby toys on the other side, and this was right in the middle. It’s a picture of a girl slitting her wrists. I’m outraged over it.”
The store’s owner Amar Moustafa has hit back at criticism, saying: "The name on it, it says "Evil Stick". So from the name, if I was buying it for my kid, I would inspect it before I gave it to them." He is adamant that the toy is suitable for children from the age of five, insisting: “They see that on TV every day."
Shockingly, the product has yet to be removed from the shelves.