The survey has also found that having a good support network should encourage weight loss. 71% said they are more motivated to lose weight if a friend has lost weight or is positive about herself, post weight loss. Almost half of women talk more negatively about their bodies when they are with friends, with 30% doing so because they feel they can get their insecurities off their chest around friends.
Donna Byrne from Kellogg’s Special K says; “The message is clear, the key to weight loss success is having a positive attitude and making use of existing support networks, such as friends and family. Using more positive language can make all the difference and can unlock the potential for a whole new outlook and attitude to life. 41% of women surveyed said that feeling good about themselves is what motivates them to lose weight. Women should be less critical of themselves, focus less on the number on the scales and embrace the positive feelings which they are set to gain on their shape management journey.”