Mattel are trying to recreate Barbie’s controversial image with their new campaign, The Barbie Project.
The company have released this video which sees real kids playing with their Barbie in their own way, as well as asking their parents about their issues with the doll.
The video opens with the company explaining its surprise that “one doll can spark so much conversation” and goes on to say that we should concentrate on how the children view Barbie, rather than how we view her.
The video ends with a rather heartwarming account of everything Barbie becomes when children play, from a school teacher to an astronaut and many more.
Do you think the video helps Barbie’s image?
